FreezBone: $81K Revenue (+49%) in 30 Days
Helped an ecommerce brand (FreezBone) increase email-attributed revenue by 49% in 30 days using Klaviyo. Built and optimized core flows including welcome series, abandoned cart, and win-back, while restructuring campaign strategy for better engagement and conversions. Improved segmentation, A/B testing, and deliverability, resulting in $81,219 in attributed revenue and 23.9% of total sales coming from email.
About FreezBone
Freezbone is a dog enrichment brand that creates refillable, freezer-friendly chew toys designed to keep dogs calm, engaged, and mentally stimulated. The idea is simple: you fill the toy with dog-safe food like kibble, yogurt, or treats, then freeze it so your dog enjoys a long-lasting licking and chewing experience.Made from 100% natural, non-toxic rubber, Freezbone products are built to be durable, reusable, and safe for everyday use.
The challenge
FreezBone, an emerging eCommerce brand, faced limited email-driven revenue and under-optimized customer journeys that restricted overall growth potential. Their existing email setup lacked strong segmentation, resulting in generic messaging that didn’t effectively convert different audience types.
Key automated flows such as welcome series, abandoned cart, and win-back were either missing or not fully optimized, leading to missed revenue opportunities across high-intent users. Campaign performance was inconsistent due to weak testing practices and limited strategic structure.
Services Used:
STRENGTH IN NUMBERS
Business impact
In 30 days, FreezBone generated $81,219 in email revenue, a 49% increase, with email contributing 23.9% of total sales. Optimized flows, segmentation, and campaign strategy improved engagement, conversions, and overall customer retention.
Revenue Increased
Sales Increase
Increase new users from organic traffic
